FREQUENTLY ASKED QUESTIONS
Is the diagnostic free?
Yes. The Réflexe IA Diagnostic is free and requires no paid subscription. It has eight questions and takes about three minutes.
What does the diagnostic assess?
It looks at four areas: Data (what AI knows about your brand, your customers and your results), Production (what it concretely produces for your marketing), Method (whether your best practices are written down and shared) and Organization (what has actually changed within the team). A fifth area, AI visibility, is assessed separately.
How is my level calculated?
There are five levels: Discovery, Experimentation, Adoption, Integration and Mastery. Your level matches your least developed area among the first four. That area becomes your priority, because that’s where every effort pays off most.
What is AI visibility?
It’s your presence in the answers of assistants like ChatGPT or Perplexity when your customers ask them for a recommendation in your field. More and more searches go through these assistants: knowing whether you show up is becoming as important as your ranking in Google.
What do I get at the end?
Your level, your priority area and a summary of your plan. Your detailed 12-week roadmap, with specific steps, the time to plan for and the expected results, is sent to you by email.
Who is the diagnostic for?
Anyone who handles marketing: small business teams, agencies, freelancers, nonprofits, large companies and public institutions. Your recommendations take into account your type of organization and the size of your team.
What do you do with my answers?
They are used to send you your roadmap and, if you wish, the newsletter. Only with your consent, your anonymized and aggregated answers feed the annual study “L’IA en marketing au Québec” (AI in marketing in Quebec). No personal data is ever published. To learn more, see our privacy policy.