AI applied to marketing, with clarity.
Synergy + ergonomics
01. The mission
AI should fit into the way you think, not the other way around.
Synergy, to make people and technology work together. Ergonomics, so tools adapt to your real needs, not the other way around.
Technology supports human judgment.
02. The observation
AI moves fast. Sorting through it shouldn’t become a full time job.
Every week brings new tools and new promises. SynergoAI helps you spot what actually creates value for your marketing, and ignore the rest.
A new tool every week
You can’t test everything. It’s hard to know what you can ignore.
Promises everywhere
The hype drowns out the uses that deliver real results.
Trials that go nowhere
You try it once, then go back to old habits.
Little time to sort it out
Keeping up with AI shouldn’t become a second job.
Free diagnostic
Where does your marketing stand with AI?
Eight questions to take stock. You get your level, the area to work on first and a 12-week roadmap.
8 questions
About 3 minutes
12-week roadmap
Start the diagnostic
03. Solid footing
Learning in order to teach well
AI becomes more useful when we learn to work with it together.
I’m Luca Sole, a digital marketing lecturer at ESG UQAM and executive director of Charity Rocket. My interest in artificial intelligence grows with every new concrete application. What motivates me most is helping marketing teams build the right instincts to approach it with confidence, curiosity, and judgment.
01
Teaching at ESG UQAM
I teach online advertising, search marketing (SEO and SEM) and Google Ads, connecting emerging practices to real needs on the ground.
02
AI applied day to day
An ongoing practice of understanding tools, putting them in context, and drawing out responsible uses.
03
Charity Rocket
As executive director, I guide and advise Charity Rocket’s clients, a nonprofit that helps other nonprofits grow their digital presence.
Discover Charity Rocket
04. Le Réflexe IA
Le Réflexe IA is a newsletter that helps marketers build the right instincts as AI reshapes marketing, communication, and strategy.
One issue a month, free. Unsubscribe in one click.
Read the blog